When building search experiences for modern digital platforms, relevance is everything. Users expect search to understand their intent, even when they use different terminology than what's in your content. They also expect the most important resul...

The way people discover content online is undergoing a seismic shift. Traditional SEO is no longer enough. With AI-powered tools like ChatGPT, Gemini, and Perplexity reshaping search behavior, two new disciplines have emerged:  Answer Engine...

If you’ve spent any time with  Optimizely Opal —Optimizely’s cross‑platform AI assistant—you’ll know it can already plan, generate, analyze, and automate across Optimizely One. Under the hood, Opal orchestrates  agents  and  tools  to decide what ...

Ever wondered what happens when you mix  AI ,  creativity , and a dash of competitive spirit? Welcome to the  Opal Hackathon 2025 —where we rolled up our sleeves and built something game-changing. So, what’s Opal anyway? Think of Opal as your ...

In today's digital landscape, delivering relevant search results is crucial for user engagement and conversion. One powerful tool that can significantly enhance your search experience is the recently released pinned results Optimizely Graph...