In Blog Post 1, I talked about the foundations of delivering a super personalised experience to customers using Optimzely products. In this post we’ll discuss the first pillar – Segmentation. Specifically, the technical implementation which sets t...

New Era Cap has been manufacturing baseball caps for American sports teams since the early 1930s. They are a heritage brand with their roots firmly laid in Baseball, one of America’s most popular sports. Over their considerable history they have...

The most common concern I’ve seen raised in Europe is how best to integrate ODP with your website in accordance with GDPR compliance data protection regulations. Some ODP Background ODP consists of the following key data entities that will be sync...

ODP has a turn key Integration app called the Commerce Cloud Connector which can be responsible for the synchronisation of Contact, Order and Product data between your Optimizely Commerce Cloud instance and ODP. However in Europe the Commerce Clou...

In post 1 in the series we set up a CMS manageable Search Algorithm Settings Page and plugged that into our Search & Navigation query. We’ll now build on that to create an Experiment that will help us determine the optimal algorithm configuration....