Optimizely Commerce Connect: Enabling content-driven ecommerce experiences

The world of ecommerce today is a rapidly evolving field. No longer are customers satisfied with a long list of products that they have no idea how to navigate. Companies who provide an experience-driven ecommerce presence that users can interact with and relate to will convert more customers and retain them for a longer period of time. Personalization is also a major part of driving conversions as users are more likely to buy through a tailor-made experience.

To cope with these turbulent conditions, ecommerce managers need to be equipped with flexible commerce platforms and a dynamic content management system (CMS) to create and accommodate content-driven ecommerce experiences through built-in product page editors, audience management, content delivery and multi-channel management.

Optimizely’s Commerce Connect equips ecommerce businesses with the flexibility to build varied workflows and experience through extensibility and platform fluidity. Commerce Connect also comes with its own set of out-of-the-box (OOTB) features surrounding user management, product catalog management, order management, and reporting.

Commerce Connect can handle a multitude of requirements including:

Multi-market support for different languages and even different product catalogs so that your ecommerce platform adapts to your customers’ regions.
Flexibility and extensibility to customize workflows that suit your organizational needs through permissions and schedule jobs.
Support for granular order and subscription management.
Extensive discount and promotions management covering a wide range of discount types.
Support for multiple ERPs and external platforms (like Supplier Portals) for data imports and exports.

Commerce Connect’s close integration with Optimizely CMS allows you to skip long and complex integrations with a CMS to get your commerce data to your storefronts and websites. This integration opens a wide range of unique use-cases such as being able to edit product storefront pages on the front end dynamically while you’re changing product attributes in the back end which greatly reduces the time needed for going back and forth between two platforms while creating your product display pages.

In the past few months, we’ve been improving upon Commerce Connect’s OOTB offerings to accelerate your go-to-market speed.

Dynamic Packages: Released in the second half of 2024, Dynamic Packages allow bundles and packages to be created with a wide range of products and variants so that you can enable your end customers to pick and choose which variants they want in a bundle.
Customizable Views for Catalog Screen: We’ve recently implemented the ability for your users to create and save views as per customizable filters and fields in the catalog screen. So now, your merchandisers can save views for products that are more relevant for them.
Revamped Add Product Workflow: A refresh of the existing UI action to add products to catalogs, our new “Add Product” workflow brings all your information into a single, continuous page that will allow you to quickly navigate between important sections for faster product creation.

Our next features on the roadmap will include the ability to map custom fields between Commerce Connect and ODP through the UI instead of having to code the mapping manually, and Improved Dashboard Analytics that will equip you with crucial data for better business decisions.

Optimizely Commerce Connect: Enabling content-driven ecommerce experiences

Comments