By John Nguyen and Griffin Cox In an increasingly competitive digital landscape where 100ms of added latency can cost 1% of sales , performance has never been more critical. All else equal, the fastest company wins.  Imagine you’re in California,...

By Mike Chu Distributed systems pose new challenges to companies seeking to build experimentation platforms that support their business goals. In a monolith architecture that combines a frontend and backend, the implementation of one Optimizely Fu...

Google Universal Analytics and Google Analytics 4  In 2019, GA4 was introduced with the aim of helping businesses approach evolving measurement standards, which involved the following capabilities:   Measuring different kinds of data   Delivering ...