Catalog feed specification

This document provides an overview of what Episerver requires from the feed for both format and content. The product catalog feed is critical to the success of the Episerver Personalization technology and the integration cannot progress without a suitable feed. If your website supports more than one location, see the Episerver Catalog Feed Location document for details on how to handle this within the feed.

Overview

The feed combined with the tracking script enables Episerver to track behavior and serve suitable recommendations. The quality of the feed can greatly affect both the ease of integration and the quality of recommendations.

An initial review of the feed is completed by Episerver and you can request additional content and/or attributes. An understanding of the required strategy determines what to include in the feed; the strategy will be agreed by both parties before the feed is imported.

Note: Occasionally, after some user behavior is collected and the continuous optimization and improvements process begins, additional attributes may be requested. Specific attributes may present themselves as being necessary, meaning further revisions to the feed may be required.

The following image shows how the feed is used within the Episerver Personalization technology.

Last updated: May 23, 2018