This post walks through the architecture behind the platform—how we decoupled the backend and frontend, connected the pieces effectively, and ensured the system could scale without sacrificing developer speed.

Introduction When you're building a modern eCommerce experience, it's tempting to reach for familiar tools. But monoliths break down fast under real-world load—especially when content teams and developers are moving at different speeds. We wanted...

I'm excited to officially join the OMVP Opal Hackathon —a 3-week innovation sprint exclusive to Optimizely MVPs and their teams. Over the next few weeks, we’ll be diving into Opal ( Optimizely’s new AI layer ) to build practical tools that enhance...