Conducting business online requires a modern combination of marketing and digital commerce to engage customers on all of your channels. Deliver the best experiences to your customers with a combination of creative content, product information, and campaign automation. The platform unifies the right application of content management, digital commerce, and customer intelligence to deliver customer centric experiences on every channel.
Optimizely Content Marketing Platform is a content marketing platforms (CMP), a marketing resource management (MRM), and a digital asset management (DAM), all in one! It provides seamless integrations into leading systems to become your central operating system — helping you get the most out of your existing tech stack.
Data-driven marketing teams use Data Platform to align their entire brand around the customer experience. Harmonize customer data across the Digital Experience Platform and the broader ecosystem. Gather a unified understanding of the customer context. Use powerful integrations to activate customer data with the right message at the right time during the customer journey.
The Optimizely Connect Platform (OCP) empowers developers to streamline data ingestion and channel activation by creating new connectors that integrate seamlessly with any marketing suite. Developers can publish their connectors to our App Directory, and marketers can easily install and use the apps to compose digital experiences. OCP makes it easy for developers to connect customer data sources and any marketing suite together and provides marketers with single-click activations that simplifies their job significantly.
Provide best-next personalization at scale. Optimizely's Recommendations suite provides brands with a composable, always-on, predictive analytics engine to drive more revenue and deepen relationships. Custom-tailored to accelerate your business, the proper selection from Optimizely's 95+ personalization algorithms turn people's actions into actionable insights you can use to unlock continuous innovation at every step of the customer journey.
Optimizely’s Content Intelligence automatically indexes, analyses and categorises your content to turn unstructured content into a valuable source of information to drive decisions. Natural Language Processing analyses your content in real-time to provide understanding about your content and how it is performing. Based on the data, Content Recommendations use artificial intelligence to personalize content recommendations across your digital channels. The solution selects content based on each individual's profile, interests and real-time behavior, and on the popularity of all content.
Product Recommendations uses artificial intelligence to personalize recommendations on websites. It analyzes every visitor, their individual customer journeys, and actions of similar customers, then presents real-time recommendations based on this data and your merchandising strategies.
Email Reommendations ensure that all emails are personalized for each recipient every time they open a message. The solution can also send personalized emails that are triggered by real-time behavior, such as abandoned baskets or browsed products.
Optimizely Marketing Automation is a suite of intelligent marketing products that help you create, manage and personalize campaigns across all of your channels. This includes web, mobile, email, text and social. The solution uses artificial intelligence and customer data to send and personalize content based on real-time behavior.
Optimizely Search & Navigation is an advanced, multilingual enterprise search solution. It allows users to search for terms found across all levels of your website, including documents, PDFs and other subsidiary websites. Optimizely Search & Navigation can also dynamically build landing pages based on user search terms.
Optimizely Personalized Search & Navigation is an enterprise search solution that personalizes content and product rankings in search results. The solution uses artificial intelligence to analyze a customer’s history, purchase history, real-time web browsing and email behavior to present relevant search results.
Commerce Analytics is an add-on module that provides additional insights to digital store performance, in addition to operational insights. Both the shopping behavior, (such as average order value, conversion performance), and your operations, (order fulfillment), are presented in dashboards for business users.
Product Information Management (PIM) is an add-on module to Commerce Cloud, that manages complex product dependencies and specifications for detailed product catalogues. With this natively connected PIM module, you can automate customer communications based on product updates and deliver more compelling experiences digitally with less effort from your staff.
Optimizely Community API enables you to add User Generated Content to your digital channels, including ratings, reviews, and comments. The solution lets you store, manage and moderate this content.
