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My guess (untested): You probably won't get Social Reach to successfully share to Facebook if the article is on localhost or another non-public URL.
Yes, I think Facebook cannot get the localhost/xyz/abc link on your machine.
There is a warning box on top of Social Reach panel to remind about it.
I've just installed the nuget package for EPiServer.Social (v2.2.2) on my local episerver installation (episerver.cms 10.3.2). Then in social reach tab> settings, I've added a facebook channel and authorized it and then I've created a message. Everything worked fine, but then when I went to overview tab I saw that the message has failed.
Any Idea why get_SiteUrl throws exception?
Do I need to set any configuration in web config?
Do I need to set anything for workflows on Episerver 10?
This is the log: